About Sam
I am an award winning creative director with over 30 years of experience. As well as running my own business, my roles have included; Creative Director at Haymarket Media Australia, Creative Director at Pacific Publications and Managing Art Director of Creative Services/Innovations at News Magazines and Murdoch Magazines. I have designed, developed and managed numerous publishing and branding projects for consumer, custom, B2B, corporate and independent clients.
​Full-time / long-term positions
Haymarket Media
Creative Director: 2005-2013
Consumer titles: FourFourTwo, PC&Tech Authority, Atomic, F1 Racing, ABC Limelight
Custom titles: Volkswagen, Jaguar. Adidas Onside, Tiger Beer, FFA, Optus, Telstra, Emirates
B2B: CRN, ProPrint, IT News
Pacific Publications
Creative Director: 2002-2004
Better Homes & Gardens, Men’s Health, New Idea, That’s Life!, HQ, Juice, Total Girl, B, What’s On Weekly,
News Ltd: News Magazines
Managing Art Director - Creative Services: 2001-2002
Inside Out, Pure, Donna Hay
Hinkler Books
Consulting Creative Director: 2000-2021
Origination design and art direction of numerous titles/series including several global best sellers
Fairfax: The Sydney Morning Herald
Art Director - Features: 1999-2001
Metro, Icon, Domain, Good Living, My Career, Metropolitan, Drive etc.
Murdoch Magazines
Art Director: 1997-1999
Men’s Health Magazine: Australian launch and subsequent 18 issues.
Dorling Kindersley
Senior Art Director: 1995-1997: Adult jackets (Book Covers)
3D World
Art Director: 1995
OYSTER MAGAZINE (Fashion/culture/lifestyle)
Village Roadshow
Art Director: 1994-1995
Theatrical/Sell through
Weldon Owen Books
Art Director: 1995
Origination design and art direction numerous titles/series
Dorling Kindersley
Designer/Art Editor: 1992-1994: Adult division (lifstyle/health/travel)
Awards
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Fairfax & Roberts Fine Jewellery
(WINNER: Australian Printed Book of the Year 2008 – Galley Club Awards) -
FourFourTwo
(WINNER: Best integrated media brand for three consecutive years at 2009-2011, WINNER: Website of the Year 2010, WINNER: Overall Excellence 2010 – Publishing Excellence Awards) -
PC&Tech Authority
(WINNER: Magazine of the year - iT Journo awards – Publishing Excellence Awards) -
ABC Limelight
(WINNER: Relaunch of the Year 2012, WINNER; Magazine of the Year 2013 – Publishing Excellence Awards) -
Bit.com.au
(WINNER: Website of the Year 2013 – Publishing Excellence Awards) -
Medical Journal of Australia
(RUNNER UP: Redesign of the year, Publishing Excellence awards 2011– Publishing Excellence Awards)
Other relevant experience
Director: Publishers Australia. The not-for-profit publishing advocacy association promoting industry best-practice and excellence
Judge: Publish Awards (formerly Publishing Excellence Awards) Creative and design categories